Business Matters: The Pandora Pandemic: The Personalized Internet Radio Service Reaches 75 Million Users

The Pandora Pandemic
— Personalized Internet radio service Pandora surpassed 75 million registered users last year and now has 850,000 songs in its catalog, founder Tim Westergren revealed in a blog post. He also shared some metrics that show engaged users: over 3 billion songs were rated in 2010, and the company receives over 25,000 emails each month.

Back in the summer of 2008, Pandora had 10 million users on the web. After the launch of its iPhone app in July 2008, daily listeners jumped to 40,000 from 20,000. Registered users stood at 20 million in December 2008; but by March 2010, Pandora had over 50 million listeners and mobile accounted for more than 40% of hours steamed. Now it has over 75 million registered users who listen through web browsers, mobile apps, connected TVs and home and car audio systems.

Here are some more numbers to help put Pandora’s scale into perspective. Pandora has 7.5 times the number of users Spotify has of both its free and paid versions. Its users rated more songs in 2010 (3 billion) than were purchased at digital download stores in the U.S. in 2010 (2.1 billion). And it has 42% as many U.S. users (75 million) as Facebook (about 180 million – 30% of an estimated 600 million global users).

By Glenn Peoples (Billboard)


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